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Food Manufacturer and Distributor Goldilocks Bakeshop, Inc. Now Live on Microsoft Dynamics AX

Global ERP, CRM, Point of Sale, and eCommerce solution provider Ignify is pleased to announce that Goldilocks Bakeshop, Inc., a global bakeshop chain, is now live on Microsoft Dynamics AX.

Based in the Philippines, Goldilocks produces and distributes Philippine cakes, pastries, desserts, and other foods. First opened in 1966 as a family business, Goldilocks has established over 400 stores, with locations in the Philippines, United States, Canada, and Southeast Asia.

With the exponential organic growth that Goldilocks has experienced, the company’s previous ERP system could not keep up. Goldilocks sought a new, comprehensive ERP solution that could support and streamline the company’s financial, supply chain, production, and human resources processes, and scale with further business development.

The full scope of Goldilocks’ implementation of Microsoft Dynamics AX includes Financial Management and Supply Chain Management as well as Production and point-of-sale integration.

“We chose Microsoft Dynamics AX based on the system’s ability to improve our productivity, efficiency, and adaptability in order to meet the growing demands of our operations and our customers,” said Richard Yee, President of Goldilocks Bakeshop, Inc.

As a food manufacturer and distributor, finding a system that could effectively manage process manufacturing and inventory planning operations were major factors in Goldilocks’ search for a new ERP system. Microsoft Dynamics AX’s powerful analysis, reporting, and production tools have made it a go-to ERP solution for the food and beverage industry, allowing businesses to appropriately plan for customer demand, comply with government regulations, and consistently maintain product excellence.

“Goldilocks is a culinary institution in the Philippines – their baked goods are centerpieces for countless Filipino celebrations and events,” said Sandeep Walia, Chief Executive Officer. “With Microsoft Dynamics AX supporting business growth, Goldilocks will be able to reach new customers with exemplary product quality and customer service.”

With Microsoft Dynamics AX, Goldilocks receives full insight into the costing and details of food products, providing insight into the varying units of measure of each recipe, the various ingredients that each recipe requires, etc. With these costing tools, once a formula or recipe is built up around the way a product is made (or the multiple ways a product is made), Microsoft Dynamics AX enables Goldilocks to cost it out from the large manufacturing runs down to the small retail sizes.

Microsoft Dynamics AX also enables Goldilocks to effectively control procurement and supplier management requirements, ensuring that they receive high-quality materials in a timely and efficient manner. Goldilocks is able to manage vendor scheduling and lead times to better support their different manufacturing sites.

“With the strict customer and regulatory demands of the food and beverage industry, the right technology can provide businesses a crucial differentiating factor,” said Pankaj Kumar, Chief Technology Officer of Ignify. “Microsoft Dynamics AX enables food and beverage companies to maintain a competitive advantage by improving business processes and delivering more value to customers.”

About Ignify
Ignify is winner/finalist of the Worldwide Microsoft Partner Award in 2014, 2013, 2012, 2011 and 2010, and offers eCommerce, ERP, CRM, Order Management and POS solutions based on the Microsoft Dynamics line of products. Ignify has been included as the fastest growing business in North America for seven years in a row by Inc. Magazine and Deloitte in the FAST 500 from 2008 to 2013. Ignify has team members worldwide including Los Angeles, Silicon Valley, Seattle, Nashville, Phoenix, Toronto, Manila, Singapore, Kuala Lumpur, Pune, Bangalore, and Bangkok. For more information, visit http://www.ignify.com or call (888) IGNIFY5. Follow Ignify on Twitter @ignifydax, @ignifyecommerce, and @ignifymscrm, or read its blog at blog.ignify.com.