WMH Tool Group Selects FullTilt to Provide Product Information Management (PIM) Solutions to Optimize Multi-Channel Marketing and Sales Initiatives
WAYNE, Pa.--Sept. 19, 2006--FullTilt Solutions, Inc. - FullTilt's Perfect Product Suite(TM) Will Help Differentiate WMH Tool Group from their Competition by Enabling them to Rapidly Provide Product Information as Required by their Customers and Improve
Collaboration both Internally and with their Trading Partners in
Distribution and Retail.
FullTilt Solutions, Inc., a leading provider of enterprise Product Information Management (PIM) solutions, today announced that WMH Tool Group, a subsidiary of Walter Meier Holding AG, based in Zurich Switzerland, has selected FullTilt's Perfect Product Suite(TM) to provide a product Master Data Management (MDM) solution to help them drive efficiencies, reduce time to market, be more competitive and support growth initiatives.
Walter Meier Holding AG has 1900 employees worldwide. In addition to its tools, woodworking and metal processing products, Walter Meier Holding AG also manufactures and distributes air conditioning and heating products.
FullTilt's Perfect Product Suite will enable WMH Tool Group to develop company wide best practices and automated business processes for the collection, management and communication of product information throughout the company and with their external trading partners through multiple channels including retail chains, 12,000 distributor locations, print catalogs and their Website.
"FullTilt is an important component in our strategy to create a centralized product information repository of Product Truth to help increase WMH Tool Group's ability to be more competitive and to emphasize consistent and persistent messaging across all sales channels to improve brand recognition; optimize communications; leverage strengths of one channel in support of another and simplify and improve the process of doing business with our company," said Hardy Hamann, Senior Vice President Organization & Strategy for WMH Tool Group.
"We found FullTilt's Perfect Product Suite to be the richest functional PIM product with proven scalability and integrated GDSN compliant data synchronization," said Hamann.
Best practices in multi-channel sales and marketing requires the aggregation, rationalization and normalization of incompatible, inconsistent and error-prone product data. FullTilt will help WMH Tool Group to optimize business processes so that redundant data management and wasteful inefficiencies in locating and assembling product information leading to errors and inconsistencies are a thing of the past.
"Managing product information has been a daunting task given the lack of standards and the need to identify many products needed by thousands of trading partners using many different practices," says FullTilt President Bob Moyer. "FullTilt's Perfect Product Suite will play an important role in helping WMH Tool Group better collaborate internally and with their trading partners and to synchronize that product information throughout their supply chain."
Forrester Research recently ranked FullTilt's Perfect Product Suite as the market's top Product Information Management solution. The software automates the internal and external data collaboration and synchronization processes necessary to eliminate conflicting item definitions, outdated item information, duplicates and other errors contained in multiple enterprise databases and applications.
About WMH Tool Group
WMH Tool Group is a subsidiary of Walter Meier Holding AG. Based in Zurich Switzerland, Walter Meier Holding AG has 1900 employees worldwide, and is listed on the SWX Swiss Exchange. In addition to its tools, woodworking and metal processing products, Walter Meier Holding AG also manufactures and distributes air conditioning and heating products.
About FullTilt Solutions
FullTilt Solutions, Wayne, Pa., is a leading provider of enterprise Product Information Management (PIM) solutions. FullTilt focuses on providing solutions for the Consumer Packaged Goods, Retail, Electronics, MRO and Life Sciences industries. FullTilt's Perfect Product Suite(TM), automates, manages and optimizes the business processes required for the complete and accurate internal and external collaboration and data synchronization necessary for perfect Internet enabled commerce. FullTilt provides product Master Data Management (MDM) for all vital product related attributes and relationships throughout the enterprise and with trading partners. FullTilt provides data synchronization to GS1 GDSN-certified data pools including 1SYNC and Agentrics. Founded in 1987, FullTilt has been implementing commercial enterprise PIM solutions since 2001 at leading organizations such as: McCain Foods, Premier, Inc., BDI, Brady Corporation, Hagemeyer, Mouser Electronics and Thomas & Betts. Further information about FullTilt Solutions and its products is available at www.fulltilt.com.
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