MyGuide Turns to ModusLink to Streamline Its Supply Chain Operations in Europe
WALTHAM, Mass.--ModusLink® Corporation, a subsidiary of CMGI®, Inc. (NASDAQ: CMGI) and leading provider of global supply chain management solutions, today announced that MyGuide, a leader in the European global positioning system (GPS) navigation market, has turned to ModusLink to streamline its supply chain operations in Europe. By leveraging ModusLink’s Optimized Configuration Solution for late-stage product customization, MyGuide is able to implement a more cost-effective, reactive supply chain that can adapt to dynamic shifts in demand.
ModusLink will perform light manufacturing and fulfillment of MyGuide’s entire line of GPS navigation products to the retail channel throughout Europe. This includes product flashing, localized settings and on-the-spot configuration. These services enable a leaner supply chain with lower inventory costs, fewer logistics charges and faster time to market.
“ModusLink offers a breadth of services that are essential for MyGuide to establish a well-built supply chain that ensures product availability to all of our retail customers,” said Robert Hawke, quality manager for MyGuide. “With ModusLink’s global footprint and scalable operating infrastructure, we our confident our supply chain needs will be successfully managed well into the future, as MyGuide is well-positioned to expand our brand across the globe. With ModusLink as our supply chain partner, we will be able to meet the demands of that growth into other markets and to maintain the high level of quality and service that our European customers have come to expect.”
The Optimized Configuration Solution is a complete end-to-end offering that encompasses a combination of core services, including:
“With the explosive growth in personal electronics occurring worldwide, manufacturers like MyGuide are going to experience unforeseen, very dramatic shifts in demand,” said Bill McLennan, president, international business unit for ModusLink. “It’s not a question of if, but when, so it is essential that they address their supply chains today to effectively manage those spikes tomorrow. ModusLink provides services and solutions to consumer electronics manufacturers across the entire supply chain, from fulfillment to technical support to returns management. We are pleased that MyGuide has chosen ModusLink to assist in its quest to build brand awareness and customer loyalty with a solid supply chain foundation.”
For more information on ModusLink’s Optimized Configuration Solution, visit www.moduslink.com/market_solutions/consumer_ electronics/optimized_product_ configuration.cfm.
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About MyGuide GmbH
The MyGuide Personal Navigation brand has been established over the past years as one of the largest dedicated navigation solution providers in Europe. MyGuide is especially well-known as the leading retailing brand in Germany, UK and France. The brand and company have been aggressively growing into new markets and solutions over the past period. Focused on innovation and quality, MyGuide personal navigation products have won numerous industry awards and are for sale in 22 countries. With offices in Asia, Russia and Europe, as well as a growing worldwide network of leading distributors and retailers, MyGuide is an international source for mobile navigation solutions and place worldwide marketing, distribution and leading-edge support at partners’ disposal.
About ModusLink
ModusLink Corporation is a leading provider of global, end-to-end supply chain management solutions. The company provides technology clients in the software, computing, consumer electronics, storage and communications markets with customized supply chain solutions that improve time-to-market, productivity and customer satisfaction while reducing risk and cost. ModusLink's services include consulting and planning, sourcing and supply base management, manufacturing and product configuration, fulfillment, logistics management, e-commerce and the complete range of aftermarket services. ModusLink has more than 30 facilities in 13 countries, creating the largest global footprint in the industry. With headquarters in Waltham, Massachusetts, the company is a subsidiary of CMGI, Inc. (NASDAQ: CMGI). For additional information, visit www.moduslink.com.
About CMGI
CMGI, Inc. (NASDAQ: CMGI), through its subsidiary ModusLink, provides industry-leading global supply chain management services and solutions that help businesses market, sell and distribute their products around the world. In addition, CMGI’s venture capital business, @Ventures, invests in a variety of technology ventures. For additional information, visit www.cmgi.com.
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