Leveraging Technology to Apply an Innovative Approach to Trade Spending
REDWOOD CITY, Calif.--Instill® Corporation, the leading provider of on-demand supply chain solutions and services for the foodservice industry, today announced that ConAgra’s Consumer Foods Foodservice Division will implement Instill’s Trade Spend ManagementSM solution to improve the return on its trade programs.
“We selected Instill because they really understand the foodservice business, and have a track record of delivering solutions to address trade spend issues for manufacturers,” noted Bryan Krayer, Director of Sales Finance for ConAgra. “The Instill solution will enable us to inject significant efficiencies into the way we manage and settle our trade programs, and give us better visibility into our key account sales activity.”
Instill Trade Spend Management is a customer-proven, web-based solution designed to help foodservice manufacturers gain critical insights into their business to grow sales and dramatically reduce the costs typically associated with trade program settlement. The solution retrieves, transforms, and feeds standardized trade program claim and sales performance information into a manufacturer’s system of record for contracts, allowing companies to efficiently manage each phase of the trade spend process including program planning, contracting, claim validation, settlement, and analysis.
“Leading foodservice companies like ConAgra are helping to shape industry best practices and are validating the impact that a new approach to trade spending can mean to the business,” said Anthony Wilson, president and CEO of Instill. “Our customers look to us for the foodservice expertise and the technology solution required to enable their trade spend initiatives.”
Instill’s Trade Spend Management solution is part of a comprehensive, integrated suite of proven solutions for foodservice that includes Quality & Compliance Management, Business Intelligence, Food Spend Management, Procurement, Promotion Management, and Product Information Management.
About Instill Corporation
Information to Understand Your Business
For more than a decade, Instill has been helping customers build enterprise value by applying innovative technology and industry expertise to address the unique challenges facing foodservice companies. Instill is the only technology company focused exclusively on the foodservice industry, providing a proven, comprehensive set of solutions for leading companies such as IPC, Hardee's, International Dairy Queen, Nathan's Famous, YUM! Brands' UFPC and UPGC, Centerplate, General Mills and Procter & Gamble. Instill is headquartered in Redwood City, California, and can be reached at 1-888-Instill or at www.instill.com.
