Healthcare Industry Veteran to Focus on Brand Awareness and Outreach to Expanding Markets
PITTSBURGH--Aethon Inc., a leader in automating the hospital supply chain, announced today it has appointed Joe Costa as vice president of marketing. A 15-year veteran of the healthcare market, Costa will be responsible for increasing awareness of Aethon’s autonomous mobile robotic systems.
“Joe’s experience and expertise within the healthcare industry make him the ideal candidate to lead Aethon’s marketing efforts,” said Aldo Zini, CEO. “Joe will be instrumental in both identifying new customers and expanding usage of our robots among current customers.”
“Aethon is having a profound impact on hospitals’ ability to eliminate bottlenecks that impede the delivery of care,” said Costa. “I look forward to leveraging my experience in order to help more hospitals recognize the benefits of Aethon’s asset management solution.”
Costa has held a number of senior marketing positions with Becton Dickinson & Company and Tyco Healthcare, and served as Vice President of Strategic Operations for the Futura Medical Technologies division of the Medisys Group. In that role, he led the launch of an innovative new drug delivery technology and negotiated a worldwide marketing and distribution agreement.
Costa earned a B.S. in Business Administration from Stonehill College. He holds a certificate of marketing excellence from Northwestern University’s Kellog School and a certificate in project management from Worcester Polytechnic Institute.
About Aethon
Based in Pittsburgh, Pa., Aethon is a leader in affordable, autonomous mobile robots for practical business applications. In healthcare, the company’s automated technology platform is redefining hospital supply chain logistics by automating the location, delivery and recovery of key assets. The net result of Aethon’s low-cost, easy-to-install, RFID-based asset utilization solution is improved caregiver efficiency and satisfaction, increased asset utilization, decreased equipment rentals, increased patient safety and satisfaction, and improved regulatory compliance. More than 100 hospitals nationwide have deployed Aethon’s robots. Aethon is a privately held, venture-backed company. It has raised $22.5 million from Innovation Works, Draper Triangle Ventures, Salix Ventures, Ascension Health Ventures and Pacific Venture Group, among others. For more information, visit www.aethon.com.
