New Hope’s SupplyExpo Trade Show Fuels the Healthy, Natural and Organic Products Fire, Showcasing Ingredients Behind Hottest Food Trends

BOULDER, Colo.--Healthy products start with healthy ingredients. SupplyExpo (www.supplyexpo.com), showcasing ingredients, technology and innovation for healthy, natural and organic finished products, will take place March 13 – 16 in California’s Anaheim Convention Center. Co-located with Natural Products Expo West, the combined trade shows are expected to draw more than 47,000 attendees.

The ingredient supply chain for healthy, natural and organic products is big business. According to Nutrition Business Journal®, the 2006 raw material ingredient supply chain generated $6.9 billion in sales. This, in turn, accounted for $85 billion in consumer finished product sales.

“Ingredient trends in the natural and organic product realm are changing at lightning speed and food manufacturers are seeking ‘add-ins’ to fortify foods,” said Kimbirly Orr, show manager. “SupplyExpo is a key source for products, education and innovation in food technology for individuals involved in R&D, product management, purchasing and strategic leadership in this sector.”

In addition to more than 200 exhibitors, SupplyExpo offers free education and industry networking/entertainment events. Educational seminars focus on key business issues including global ingredient sourcing; regulatory and GMP compliance; sustainable packaging and new markets and trends.

The Global Supply Market Place (GSM) is hub of networking activity on the SupplyExpo trade show exhibit floor. GSM visitors can find the latest concepts and research, plus a lounge area for meetings.

SupplyExpo is produced by New Hope Natural Media. For more information, go to www.supplyexpo.com.

New Hope Natural Media (www.newhope.com), a division of Penton Media, Inc., is the leading media resource and information provider for the natural, organic and healthy products industry with print, in-person/event, and e-business products and services. Penton Media, Inc. is the largest independent business-to-business media company in the U.S., serving more than six million business professionals every month. The company’s market-leading brands are focused on 30 industries and include 113 trade magazines, 145 Web sites, 150 industry trade shows and conferences, and more than 500 information data products. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its coinvestors. For additional information on the company and its businesses, visit www.penton.com.